October 18, 2016


The Shrine Co. X DIEM Collaboration

We’ve cooked up something extra special as we collaborated with streetwear brand, DIEM. “Does It Even Matter?” is the slogan for the brand that has brought color and style in every lookbook. We couldn’t resist a collab that would bring a DIEM flair to our Sneaker Daypack. In the latest design for our daypack, the DIEM philosophy is made tangible:

We live in a very complex day in age. Things aren’t as simple as they once were. We live in a time where more is more, bigger is better, everything must be done; seen and digested very quickly. When you first hear the word “DIEM” you immediately think “Carpe Diem”. As you should its been embedded in our minds for so long. Referenced in movies, literature, television and songs. But our philosophy goes a bit deeper. Yes you should seize the day. But why? Do it because you want to enjoy every moment of life and all it has to offer. Go slower.. Take your time; to eat, to love, to laugh, to play, to learn, to grow.

As we get older the things that mattered to us as children and teens don’t matter that much anymore. We have new things to deal with. Some big, some small, some serious, some not. Some you can change and some you can’t. Worry not about the things you can’t change nor control. Pay attention to the things, people and moments that do. If you ever find yourself stressing over things  you can’t change, ask yourself. Does It Even Matter?

As you soak in the present, enjoying its imperfections and pleasantries, you should “seize the day”; change your shoes for a quick pick-up game after work, see a coffee shop you’ve never been to before, and seizing the opportunity to study in a new environment.

“Seizing the day” is made possible by the design of the pack. With a protective laptop sleeve, shoe compartment, and an incredible amount of additional space in the pack, you will be prepared for anything while keeping a sleek look. We’d say the daypack is ideal for both the casual business man and the student.

The materials and colorway differentiate this collaboration pack from the other daypacks. The exterior is made from a black 1050 Denier Nylon exterior body fabric and is finished with icy blue zippers that really pop.

October 13, 2016


The 2016 Nike Mag

A blast from the past, the famed self-lacing Nike sneaks from the 1985 film Back to the Future have come to life and will be sold to 89 lucky people. The sneakers feature Nike “Adaptive Fit” technology and will be released in partnership with the Michael J. Fox Foundation, an organization that funds Parkinson’s research in the effort of finding a cure.  Not only is the shoe’s release appropriate in the month of October, because we are sure many of you are hoping to dress up like Marty McFly, but this was also the month that Marty was sent… back to the future.

Although this is not the first release of this shoe, in 2016, you can find the sneaker to be endorsed with Adaptive Fit technology, which allows the shoe to adjust to your foot with the touch of a button. The technology was originally designed for the Nike HyperAdapt 1.0 released in the Spring of 2016. Nike Senior Innovator Tiffany Beers talks about the practicality of the shoe for athletes in an interview with TechCrunch. “Athletes can adjust these on-the-fly,” she said. “So time out in basketball, they can let blood flow go back to the feet. Running performance, you know, if the shoe gets wet or if your foot’s swelling in a marathon, you can just change it.”

Images via Nike

October 06, 2016


How to Avoid Over Packing

Before you jet-off to Moscow, you must face the dreaded chore of packing. The question of which Jordans you’ll pack is just the beginning of your problems. Keeping weight and which pieces will mix and match best in mind can give you some unwanted stress before a vacation. We want to help you avoid the stress of packing by sharing some of our tips that will keep you traveling light and comfortable.


While choosing a luggage size for your trip, consider the length of your trip. If it is a couple days long, we recommend that you only pack a carry-on. The Weekender backpack is the perfect carry-on size—and with a sleeve for your electronics, it is practical for working while you travel. If you’re planning on staying for a week or so, we definitely recommend upgrading a size to the Shrine Co. Duffel.


Begin packing your clothes by laying everything out that you’d like to take to your destination. With everything laid out, begin selecting outfits—the more you can use a single item, the more we recommend you take that item on your next trip. Try to limit the clothes you pack as much as possible, so you can have room for things you’ve bought on your trip. We recommend you wear bulky items like jackets, boots, and sweaters on the plane so you can have plenty of room in your pack.


With both packs mentioned above, you’ll be able to store two pairs of sneaks. We recommend you bring one that’s practical for a lot of walking while the other serves for style.


Here at The Shrine Co., we value accessories enough to create compartments for your favorites while you travel. In the Weekender and Duffel, you’ll find specific compartments for watches. And in the Weekender backpack, you’ll even find a hat sling for up to four of your favorite caps.


Don’t forget to weigh your bags before you jet-off! Most airlines will allow you to carry on packs that weigh 22lbs or less.

September 30, 2016


A City You Should Visit: Moscow

In a post about emerging streetwear cities in the world, we mentioned Moscow, Russia. Images like that of St. Basil’s Cathedral and Red Square fill our minds as we picture our vacation to Moscow, but as you peel back expectations of Soviet and traditional art, you will find a city filled with young, innovative artists and designers.

While Moscow has been given a facelift with scattered green spaces, historical parks like Gorky Park, originally designed in the 1920s as a communist utopia, exist today as a beacon of the city’s transition from Soviet to modern Moscow.

Moscow features some of the most awe-inspiring architecture and Christian cathedrals in the world. After the fall of Constantinople, Russian leaders took it upon themselves to create beautiful beacons of orthodox religion in the city. From the Cathedral of the Annunciation that served as the Tsar’s private church to St Basil’s Cathedral in Red Square, these houses of religion are must-sees in the city.

Photo via TooBrother 

Photo via Moscow.Info 

Another bonus of visiting Moscow is that St. Petersburg, Russia’s capital is just a train ride away.

September 21, 2016


NYFW 2016: Streetwear

The time of year that we get anxious to zip on track suits in 90-degree weather has arrived and left us craving styles the upcoming months will bring. But NYFW is not just a time for high fashion, it’s a time for streetwear designers and brands to present ready-to-wear and runway pieces. This year’s shows were driven by politics and oversized design, and although those brought out incredible work in many, we would like to just share some favorites of the week.

Let’s begin by talking about the Band of Outsiders: Los Angeles show. We loved it. Baggy designs that are absolutely nothing like the Band of Outsiders we knew in 2015 did not disappoint. In fact, we like the California-driven style of these designs better for 2016.

Photo via New York Times

The Adidas Originals collaboration with big name designer Alexander Wang, released just last week, turned one of our favorite streetwear brands upside down, literally. The collab featured tracksuits, sneakers, and long-sleeved t-shirts. Other than the position of the trefoil logo, the designs stayed true to the Adidas brand presenting us with ready-to-wear styles in a simple palette. The designs were sold in pop-up shops during NYFW.

Photo via Highsnobiety

“If the Addams Family went to the gym, this is what they would wear,” designer Rihanna said backstage as the Fenty x Puma show models prepared to walk the runway. The collection was neutral, mostly black and white, and utilized athletic sweat materials. It fit well within the streetwear sector seen at NYFW while presenting some unique designs from Rihanna herself.

Photos via Vogue

September 13, 2016


The Shrine Co. Duality Collection

Whether you’re a weekender or daypacker, you are likely to be familiar with our bags that not only carry your sneakers, but care for them. We like to think the phrase, “There’s no place like home” can apply to your kicks too. After all, your ruby reds have never felt happier, or homier, than when in the clean and secure compartments of a Shrine Co. pack. Today, we want to talk duality—the Shrine Co. Duality Collection that is.

The Duality Collection was inspired by hot travel-minded materials found in China and their ability to be durable yet stylish. Elements like the Buddha print lining and hat sling were inspired by Chinese culture, while the 900D polyester navy and white woven print was inspired by a sneaker, the Adidas Veritas Mid “Woven Mesh”. From the moment we first saw the shoe, we knew it would make a cool bag.  We sourced the 900D polyester that mimicked the mesh on the Adidas Veritas and started building the Duality Collection. This tightly woven polyester is not only strong, it’s dual tone, hence the name Duality Collection. This often comes as a surprise as most assume the fabric is a solid grey.

Photo via Highsnobiety

Comfort is just as important as style in the Duality collection. On the Weekender pack, you’ll find a breathable air mesh back panel and shoulder straps for days that the airport is stuffy and hot. And that’s not the only reason we love the weekender—it’s compatible with most carry on airline standards.

Along with carrying some of our favorite bag designs, the Duality Collection introduced a whole new bag, the Shrine Sneaker Overnight Duffel. Upon requests from many women to include a smaller option to the original duffel, we rose to the occasion with this single sneaker compartment bag.

Now you know what makes the Duality Collection so unique, it’s time to get one of these stylish bags for yourself. Here are links to:

September 07, 2016


Fall 2016 Trends: Transitional Athleticwear

Athletic wear that can make a smooth transition from style to sweat has caught our eye this fall. Why should this be hard to come by? It is common knowledge that sneaker brands value the opinions of athletes much more than those of celebrities. Whether you wear your comfiest sneaks to the court or gym, your attire has a large impact on the quality of your physical activities, and for athletes, this is particularly important. We’d like to share some brands that you should be looking out for this fall that focus deeply on the quality that their products offer athletes while exhibiting celeb-worthy style.


Photo via Kith

We are keeping our eyes on the New York based brand Kith, that is turning out some cool styles on its own, in addition to collaborating with the major athletic brand Nike. The image above is from Kith’s Summer lookbook, a tease for the heat we’ll see in this fall’s lookbook.


Photo via Nike

It’s no surprise that we are mentioning Nike here. The pioneer of great athletic footwear has had no problem keeping up with streetwear trends, while maintaining the quality and integrity of its products. We are big fans of the Nike Air Fall 2016 Collection for its transitionality, but you can’t really go wrong with Nike.


Photo via Y-3

Y-3 is quite possibly the most modern of the brands mentioned. With designer Yohji Yamamoto, the taste of this brand is undeniably unique and lands on the fashion end of the athletic wear spectrum.

August 26, 2016


The Best Poke in the U.S.

Photo via Serious Eats

No matter what city you call home, poke is sure to come to a city near you. After all, it is one of the greatest food trends of 2016. A Hawaiian treat, made with raw ahi tuna tossed with sesame seeds, seaweed, kimchi, and other island flavors, it follows the raw fish trend that sushi has led for years. Since you are likely to see it popping up across the nation, we’ll name some of the poke stops you’ll want to eat at.


Kona, Hawaii (where it all began): Da Poke Shack

Photo via Da Poke Shack

Da Poke Shack isn’t glamorous or modern, it is simply delicious. Located in Kona, Hawaii outside the city, Da Poke Shack is low key while serving up some of the finest and freshest of our favorite food trend in the US right now. And when we say fresh, we mean the yellowfin ahi barely made it off the boat before making it onto your plate.


New York City: Noreetuh

Photo via Bon Appetit

New York is on top of yet another food trend offering a variety of styles of poke, but the one stands out amongst the rest. Noreetuh, a modern Hawaiian restaurant in East Village, serves up Hawaiian-style poke that both natives and non-natives would offer their stamp of approval. Unlike Da Poke Stop, Noreetuh offers a fine dining environment.


Portland: Vitaly Paley’s Imperial

Photo via Civilian

Serving up his own take on Poke is Vitaly Paley at the Imperial restaurant in Portland. Adorned with hazelnuts, seaweed, serrano chiles and cilantro, it is untraditional but no less delicious than the Hawaiian original.


Santa Monica: Sweetfin Poke

Photo via Sweetfin Poke

Sweetfin Poke makes some of the freshest bowls on the mainland with its “Pole to Bowl” philosophy. Its freshness is not the only thing that sets this restaurant apart from other Poke locales, its customizable menu allows for people of all diets to enjoy delicious fresh food just blocks away from the Santa Monica Pier.

August 23, 2016


Back 2 Skool: Style Guide

It’s just about the time of year where you get back to the books and long hours of studying. Although political science may be on your mind, allow us to defer you for a moment to chat about what your back to school must-cops are. And of course we will add all the sweets you’ll want to store in your Shrine Sneaker Daypack.

Let’s begin building your back to school wardrobe at the top. If Kanye has taught us anything in 2016, it’s don’t be afraid to layer. Long-sleeved shirts, bomber jackets and pullovers have all earned a spot on your body this fall. Pair them with ripped denim for a look that will put you on an ultra light beam. Here are some of our top picks from our favorite brands:

Dickies Tops

Photo via GQ


BlVCKSCALE Tops & Denim

Photo via Black-scale


HUF Fall 2016 Collection

Photo via Instagram


Obey Outerwear

Photo via Obey


Now, let’s talk sneakers. After all, you’ll want to fill the shoe compartment of your daypack with a pair of sneakers that are truly you. Here are some of our top picks this season.

Asics Gel-Lyte III

Photo via Asics


Asics Gel-Lyte V

Photo via Asics


Jordan AJ Future

Photo via Footlocker


Nike Air Force 1 with Flyknit

Photo via Nike


Anything and everything with Adidas Ultra Boost Technology

Ultra Boost Uncaged

Photo via Adidas


Yeezy Boost 350

Photo via The Shoe Game




August 15, 2016


Air Jordan 31

One of the latest sneakers to debut is the Air Jordan 31. Truly integrating the style of classic Jordans with hot sneaker materials, the Air Jordan 31s feature a flyweave and leather upper that flows effortlessly into each other. The combination of the contrasting materials truly gives you the best of both—support from the synthetic leather and movement with the flyweave. The shoe debuts in the “Banned” or “Bred” colorway—the red and black color scheme of Air Jordan 1 banned by the NBA in 1985 and cost Nike $5,00 for violating the league’s dress code every time Jordan wore them.

Changing up the Air Jordan game, the XXXI’s are the first models to feature Jumpman, Wings, and Nike Swoosh logos together. The set of new features does not end there. Across the red sole of the Air Jordan 31s, you’ll read loud and clear “BANNED”. Although you may be anxious to get your hands on a pair soon, the brand has stopped taking reservations. But, the release date is set for Labor Day weekend, September 3rd, available at some Jordan retailers.

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