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The 2016 Nike Mag

by Bold Apps October 13, 2016

The 2016 Nike Mag

A blast from the past, the famed self-lacing Nike sneaks from the 1985 film Back to the Future have come to life and will be sold to 89 lucky people. The sneakers feature Nike “Adaptive Fit” technology and will be released in partnership with the Michael J. Fox Foundation , an organization that funds Parkinson’s research in the effort of finding a cure.  Not only is the shoe’s release appropriate in the month of October, because we are sure many of you are hoping to dress up like Marty McFly, but this was also the month that Marty was sent… back to the future.

Although this is not the first release of this shoe, in 2016, you can find the sneaker to be endorsed with Adaptive Fit technology, which allows the shoe to adjust to your foot with the touch of a button. The technology was originally designed for the Nike HyperAdapt 1.0 released in the Spring of 2016. Nike Senior Innovator Tiffany Beers talks about the practicality of the shoe for athletes in an interview with TechCrunch . “Athletes can adjust these on-the-fly,” she said. “So time out in basketball, they can let blood flow go back to the feet. Running performance, you know, if the shoe gets wet or if your foot’s swelling in a marathon, you can just change it.”

Images via Nike

Bold Apps
Bold Apps

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