October 18, 2016 2 min read

We’ve cooked up something extra special as we collaborated with streetwear brand,DIEM. “Does It Even Matter?” is the slogan for the brand that has brought color and style in everylookbook. We couldn’t resist a collab that would bring a DIEM flair to ourSneaker Daypack. In the latest design for our daypack, the DIEM philosophy is made tangible:

We live in a very complex day in age. Things aren’t as simple as they once were. We live in a time where more is more, bigger is better, everything must be done; seen and digested very quickly. When you first hear the word “DIEM” you immediately think “Carpe Diem”. As you should its been embedded in our minds for so long. Referenced in movies, literature, television and songs. But our philosophy goes a bit deeper. Yes you should seize the day. But why? Do it because you want to enjoy every moment of life and all it has to offer. Go slower.. Take your time; to eat, to love, to laugh, to play, to learn, to grow.

As we get older the things that mattered to us as children and teens don’t matter that much anymore. We have new things to deal with. Some big, some small, some serious, some not. Some you can change and some you can’t. Worry not about the things you can’t change nor control. Pay attention to the things, people and moments that do. If you ever find yourself stressing over things  you can’t change, ask yourself. Does It Even Matter?

As you soak in the present, enjoying its imperfections and pleasantries, you should “seize the day”; change your shoes for a quick pick-up game after work, see a coffee shop you’ve never been to before, and seizing the opportunity to study in a new environment.

“Seizing the day” is made possible by the design of the pack. With a protective laptop sleeve, shoe compartment, and an incredible amount of additional space in the pack, you will be prepared for anything while keeping a sleek look. We’d say the daypack is ideal for both the casual business man and the student.

The materials and colorway differentiate this collaboration pack from the other daypacks. The exterior is made from a black 1050 Denier Nylon exterior body fabric and is finished with icy blue zippers that really pop.


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