There are three main phases to CNY - the Little Year, Spring Festival, and the Lantern Festival. The Little Year is when preparations for the new year begin, and they last until New Years Eve. Main activities include house cleaning to sweep away bad luck (扫年 / sǎo nián), and prayer to the Stove God (祭灶 / jì zào).
Celebration via USA Today
From the 12th to the 22nd, Spring Festival officially begins. The Reunion Dinner, the most important meal of the year, takes place on New Years Eve. After dinner, the children will receive the red envelopes we're all familiar with. The family stays up late and waits for the New Year (守岁 / shǒu suì) much like Western New Year.
Lastly comes the Lantern Festival, and the the most important activity can be expected... making lanterns. Lantern Riddles (猜灯谜 / cāi dēng mí) is a game played by writing riddles on lanterns around this time. As it is a full moon that day, moon-gazing amidst lanterns is the best way to celebrate the night's beauty.
Lanterns via USA Today
Here are some fun facts about Chinese New Year, and The Year Of The Ox:
The Shrine.co in China
In a way, we consider ourselves a part of greater Chinese community. The Shrine Co proudly produces our products in China, and we value our relationship with the country and its traditions. For six years we've produced our bags in Dongguan City with Travel Best Ltd; and they've been with us since the beginning! A special part of our relationship is their approach to manufacturing. Instead of creating our bags in a large factory, our work is distributed to smaller, family-owned factories. Contrary to what some might think about Chinese manufacturing, our bags are the product of teamwork with some of the finest manufacturers in the world.
Our bags being made in Dongguan City
We pride ourselves on our direct quality control and input throughout the manufacturing process, so we visit the Guangdong Province as often as possible. Our on-the-ground partner treats us like royalty every time we journey to China. It's a blast.
A meal in China, yum
From the food, to the landscapes, to the culture - everything is just great. Our manufacturing partners embody the spirt of Chinese New Year because they treat us like a part of their family, and embrace our future goals for the coming year. Be sure to grab your part of the holiday with our collection of bags that drop throughout Chinese New Year. Our Sneaker Daypack drops on Friday, 1/29, our Weekender Backpack releases on Friday, 2/5, and our Sneaker Duffle Bag comes out on Friday, 2/12!
Happy New Year! Xin nian kuai le新年快乐!
* The length of Chinese New Year varies from year to year.